Platforms and image sizes
What each platform asks for. When you pick several, sizes that share a shape come from one render, downscaled and never cropped.
Marketplaces
Etsy
- Listing photo4:3 · 3000 × 2250Our estimate
Sources:help.etsy.com
Shopify
- Product image1:1 · 2048 × 2048Official
- Portrait product image4:5 · 2048 × 2560Our estimate
Sources:help.shopify.com
Amazon
- Gallery image1:1 · 2000 × 2000Our estimate
The main image must be a photo of the product on pure white, and Amazon Handmade requires a photograph. Use renders for the other gallery images.
Sources:sellercentral.amazon.com (1)sellercentral.amazon.com (2)
eBay
- Listing photo1:1 · 1600 × 1600Official
No added borders, text or watermarks, and the photo must show the item accurately.
Sources:ebay.com (1)ebay.com (2)
Google Shopping
- Product image1:1 · 1500 × 1500Official
Google wants the main image on a plain white background and doesn't accept illustrations there. Photoreal renders are a gray area, so use them as additional images.
Sources:support.google.com
WooCommerce
- Product image1:1 · 1200 × 1200Our estimate
Sources:developer.woocommerce.com
3D model sites
MakerWorld
- Model cover4:3 · 1920 × 1440Official
MakerWorld also requires at least one real photo of the print. Renders can be the cover and gallery images.
Printables
- Model image4:3 · 1920 × 1440From guides
Sources:forum.prusa3d.com
Thingiverse
- Thing image4:3 · 1600 × 1200Our estimate
Cults3D
- Cover image2:1 · 2000 × 1000Our estimate
Cults3D advises wide landscape images; we couldn't open its guide to confirm the size.
Sources:cults3d.com
Social
Instagram
- Square post1:1 · 1080 × 1080Official
- Portrait post4:5 · 1080 × 1350Official
- Tall portrait post3:4 · 1080 × 1440Official
- Story or Reel9:16 · 1080 × 1920Our estimate
Tall portrait post: Ads allow 4:5 at most, so a 3:4 post needs a new crop to run as an ad.
Story or Reel: Keep the product clear of the top 14% and bottom 35%, where Instagram draws its buttons.
Sources:help.instagram.comfacebook.com
Facebook
- Feed post4:5 · 1440 × 1800Official
- Shop product1:1 · 1024 × 1024Official
Feed post: From Meta's ad specs: Facebook publishes none for regular posts.
Shop product: Shop images must show the exact product, with no text or watermarks. Meta advises a white backdrop.
Sources:facebook.com (1)facebook.com (2)
Pinterest
- Standard pin2:3 · 1000 × 1500Official
In light mode Pinterest lays a 4% dark layer over white and near-white backgrounds, so light backdrops look slightly gray there.
Sources:help.pinterest.com
TikTok
- Photo post9:16 · 1080 × 1920Our estimate
For regular posts only: TikTok Shop doesn't allow digital renderings in product images.
X
- Square image1:1 · 1200 × 1200Official
- Wide image16:9 · 1920 × 1080Official
Wide image: From X's ad specs: X doesn't document how it crops regular posts.
Sources:business.x.com
Not included: TikTok Shop